About Us
About the Insurance Agency
We have been involved in Healthcare Insurance Products to some degree since 2001, with the first stint in selling AFLAC supplemental policies to employer groups in Northwestern Wisconsin. Although becoming involved in USDA Crop Insurance in 2003, both on the claim servicing and sales sides of the business, 2014 became the year of opportunity for Insurance Agents that understood government-subsidized insurance. With the ACA (Affordable Care Act) legislated to become the National Healthcare Platform through the FFM (federally facilitated marketplace) we began to build an agency based on Individual and Family Healthcare coverage. We then became involved in Small Employer Group benefits in 2015 and MEDICARE consulting in 2016.
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Having the need to use all aspects of Healthcare personally has been the real training needed to pass the knowledge on to others dealing with health challenges and the corresponding treatments and services provided by Health Provider Networks and covered by Health Insurance in all of it's various forms. Although Linda has not had major health challenges up to this point, in June of 2021 I dealt with prostate cancer while still on Employer Health Benefits and in August of 2022 had a heart attack being covered with a MEDICARE ADVANTAGE plan. Both have required ongoing care and treatment. This has trained us well in needs-based consulting and sales.
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Realizing client's needs change on a normal basis and the insurance companies change their benefits and formularies on a regular basis, it's been quite clear that no one size fits all and insurance plans need to be as customizable as possible for each individual. Benefit Innovations has always been an agency with that in mind...a brokerage being able to access many companies and insurance carriers but with a fiduciary intent keeping your interests and needs at the forefront.
Although the hours of training, certifying, and licensing each year can be burdensome, the benefits to our clients multiplies accordingly. The first and most important element in sales is building trusting relationships...as everyone wins in the end! High-pressure sales is a losing battle...building relationships makes lifelong friends. Thank you for being our friends!