About Us
About the Insurance Agency
We have been involved in Healthcare Insurance Products to some degree since 2001, with the first stint in selling AFLAC supplemental policies to employer groups in Northwestern Wisconsin. Although becoming involved in USDA Crop Insurance in 2003, both on the claim servicing and sales sides of the business, 2014 became the year that Health Insurance was becoming a year of opportunity for Insurance Agents that understood government-subsidized insurance. We became involved in small group benefits in 2015 and MEDICARE consulting in 2016.
Having the need to use all aspects of Healthcare personally has been the real training needed to pass the knowledge on to others dealing with health challenges and the corresponding treatments and services provided by Insurance. June of 2021 I dealt with prostate cancer and in August of 2022 had a heart attack. Both have required ongoing care and treatment. Personally, we have been covered by all types of insurance overages, which has trained us in needs-based consulting and sales.
Realizing client's needs change on a normal basis and the insurance companies change their benefits and formularies on a regular basis, it's been quite clear that no one size fits all and insurance plans need to be as customizable as possible for each individual. Benefit Innovations has always been a brokerage with that in mind. Although its much better off for our clients, the hours of training and licensing quantitatives accordingly.
The first element in sales is building trusting relationships...as everyone wins in the end! High-pressure sales is a losing battle...building relationships makes lifelong friends. Thank you for being our friends!